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Research papers

More than just a survey

This paper provides an overview of the new Eyes-On Out-of-Home (OOH) Audience Measurement System being implemented across America by The Traffic Audit Bureau for Media Measurement, Inc.It describes the system design and rationale for selecting an...

Catalogue: WM3 2007
Authors: Jay Mattlin, Joseph C. Philport, Pete Walsh
June 3, 2007
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Citation

Mattlin, Philport and Walsh (2007a, June 03). More than just a survey. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/more-than-just-a-survey


Research papers

Electronic measurement of magazine reading

Knowledge Networks has tested a new approach to market research in the United States by using a random-digidial sample for panel recruitment and equipping panel households with a device connecting their television sets to the Internet. This approach...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Author: Jay Mattlin
June 13, 2002
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Citation

Mattlin, J. (2002a, June 13). Electronic measurement of magazine reading. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/electronic-measurement-of-magazine-reading